The Future of Work: Why Freelancing
Is the New Normal
Workplace and workforce challenges are changing rapidly, due to many factors. One
factor is the growing number of people choosing to become freelancers. As a result,
employers need to rethink the way they work and recruit talent. Learn how to
prepare for these changes by reading The Future of Work: Why Freelancing Is the
New Normal.
The post-pandemic world has seen millions of workers forgo their office desks for
their laptops at home, and the gig economy has experienced a boom. This growth is
expected to continue as a new generation of digital worker bees are ready to take on
the world, bringing with them an appetite for autonomy, flexibility, and fulfillment.
What the Future of Work Looks Like The changing workplace has created a need for training and professional development to support a wider range of skillsets. Additionally, organizations are
increasingly supporting a multigenerational workforce and have to understand how
the differing needs and expectations of different age groups will impact their work.
Modern HR technologies and tools are helping leaders to do this, but it’s still
challenging to get the entire organization behind these efforts.
For example, younger employees often choose to leave their full-time agency jobs to
pursue freelance opportunities because they want to make more money and have
more control over their schedules. This is especially true for millennials and Gen Z
who are often the victims of demoralizing agency culture that involves long hours,
low pay, and a lack of promotion opportunities. This can lead to burnout and a desire
for more stability.
This is one of the reasons why agencies and businesses are increasingly hiring
freelancers to fill their roles. According to a report by Upwork, freelancers now
account for 39% of the U.S. workforce, up from just over 30% a year ago. And this
percentage is expected to grow significantly over the next several years as more
and more people abandon their traditional 9-to-5 office jobs in favor of freelancing.
Freelancing allows you to work on projects that interest you, and you can change
your projects when you feel it’s time to switch things up. This gives you more
flexibility to take on projects that give you a better work/life balance and to avoid
those that don’t meet your expectations.
You can also focus on marketing your freelance services to find more clients so you’re not experiencing the feast or famine of working for only a few clients.
The future of work will be impacted by technology advances, business model shifts,
and demographic trends. Whether your company is a large corporation or small
startup, it’s essential to understand these factors and how they may affect your
business in the future. By focusing on the employee experience and offering career
development and learning opportunities that appeal to the needs of your workforce,
you can keep your organization competitive in this fast-changing landscape.
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